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Trade Show Staff Training
This course is part of Social Development (Sales & Marketing)
Instructors: Tammy McAllister
150,434 already enrolled
12 modules
Learn the fundamentals.
30 -40 hours to complete
Spread over 2 to 3 weeks
Flexible schedule
Learn at your own pace
★★★★☆ 4.8
(4,274 reviews)
About the Course
Attending a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador of your company, make sure they are prepared. Trade show attendees usually plan a list of whom they’re going to visit before ever entering the convention center doors, make sure you are on that list.
Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made with a trade show lead as to one obtained through any other means. Get your staff trained and get to that trade show!
Course Objectives:
- Recognize effective ways of preparing for a trade show
- Know essential points to setting up a booth
- Know the Dos and Don’ts behaviors during the show
- Acknowledge visitors and welcome them to the booth
- Engage potential customers and work towards a sale
- Wrap up the trade show and customer leads
- Course Objectives
- Pre-Assignment
- Pre-Test
- Prepare for Physical Issues
- Developing a Great Elevator Speech
- Setting up a Schedule
- Connect with Attendees
- Practical Illustration
- Review Questions
- Stand Out
- Create a Booth Manual/Checklist
- Technology
- Scout a High Traffic Area
- Practical Illustration
- Review Questions
- Signage
- Match Your Brand
- Private Area
- Focus on a Message
- Practical Illustration
- Review Questions
- Company Objectives
- Highlighting Your Product
- Do Something Memorable
- Social Media
- Practical Illustration
- Review Questions
- Classic Do’s and Don’ts
- Gamification
- Walk the Floor
- Keep the Distractions Away
- Practical Illustration
- Review Questions
- Know the Answer
- Engage with Qualifying Questions
- Body Language
- Listening Skills
- Practical Illustration
- Review Questions
- Prospects
- Time Wasters (Catch and Release)
- Press
- Competitors
- Practical Illustration
- Review Questions
- Start With an Open-Ended Question
- Record all Prospect Information
- Be Specific with Your Message
- Get a Commitment
- Practical Illustration
- Review Questions
- Having a Welcoming Environment
- The Dos and Don’ts of Business Cards
- Observational Skills
- When Not in the Booth
- Practical Illustration
- Review Questions
- Review Information and Rank Your Leads
- Follow Up with Your Leads
- Send Information Promptly
- Lessons Learned
- Practical Illustration
- Review Questions
- Words from the Wise
- Lessons Learned
Offered by
MBS Traing Center
Where Visionaries Grow and Succeed.
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Everything You Need to Know About the Course
Yes! Upon successful completion of the course, you will receive a certificate that demonstrates your mastery of key entrepreneurial skills and knowledge.
The course typically takes 30-40 hours to complete, depending on your pace. The program is spread over 12 modules and can be completed in 3 weeks at 3 hours per week. You can also take the course at your own pace with flexible scheduling.
Yes, this course is designed for aspiring entrepreneurs, small business owners, and professionals transitioning into self-employment. It covers the fundamentals, as well as advanced strategies, to help you at any stage of your entrepreneurial journey.
In this workshop, you will learn how to start, manage, and grow a successful business. Topics include business planning, market analysis, employee management, securing financing, marketing strategies, and business growth techniques.
Yes! Upon successful completion of the course, you will receive a certificate that demonstrates your mastery of key entrepreneurial skills and knowledge.
There are no specific prerequisites. Whether you're new to entrepreneurship or already running a business, this workshop will provide valuable insights and practical tools.
Yes, you will have access to the course materials and resources even after completion, so you can refer back to them as needed.
To enroll, simply visit the course registration page, fill out the form, and select your preferred payment option. You will receive immediate access to the course materials upon enrollment.
We offer a 30-day money-back guarantee. If you are not satisfied with the course within the first 30 days, you can request a full refund.
Yes! The course is designed with flexibility in mind. You can complete the modules at your own pace and choose a schedule that works for you.
