Marketing Basics

This course is part of Social Development (Sales & Marketing)

Instructors: Tammy McAllister

150,434 already enrolled

12 modules

Learn the fundamentals.

30 -40 hours to complete

Spread over 2 to 3 weeks

Flexible schedule

Learn at your own pace

★★★★☆ 4.8

(4,274 reviews)

About the Course

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits, the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide basic knowledge to your participants, and give them the ability to build and grow their business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Course Objectives:

  • Define your market.
  • Know the different types of marketing and ways to use them.
  • Learn effective ways of communicating with the customer.
  • Know how to set marketing goals and strategies.
  • Recognize common marketing mistakes and know how to avoid them.
  • Course Objectives
  • Pre-Assignment
  • Pre-Test
  • What is a Market?
  • Marketing is Not Selling
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Practical Illustration
  • Review Questions
  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing
  • Practical Illustration
  • Review Questions
  • Guerrilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing
  • Practical Illustration
  • Review Questions
  • Product
  • Price
  • Promotion
  • Place
  • Practical Illustration
  • Review Questions
  • The Marketing Pitch
  • Sell Value, Not the Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  • Practical Illustration
  • Review Questions
  • Give Your Customers a Voice
  • It’s Not About You, It’s About Them
  • Every Interaction Counts
  • Answer Questions Honestly
  • Practical Illustration
  • Review Questions
  • Brand Switching
  • Repeat Purchases
  • Brand Loyalty
  • Inform and Educate
  • Practical Illustration
  • Review Questions
  • Awareness
  • Interest
  • Desire
  • Action
  • Practical Illustration
  • Review Questions
  • Not Taking Social Media Seriously
  • Not Having a USP
  • Cross Cultural and International Translations
  • Not Building a Relationship
  • Practical Illustration
  • Review Questions
  • Not Having a Plan
  • Aiming at Everyone
  • Not Tracking Metrics
  • Not Listening to Your Customers
  • Practical Illustration
  • Review Questions
  • Words from the Wise
  • Lessons Learned

Offered by

MBS Traing Center

Where Visionaries Grow and Succeed.

Recommended if you're interested in Finance

Business Development

Entrepreneurship Workshop

Develop essential skills to start, manage, and grow a successful business.

(4.7)
4.7/5
Personal Growth

Social Development

Enhance interpersonal skills and build stronger professional relationships.

(4.7)
4.7/5
Business Excellence

Professional Development

Master leadership, project management, and workplace efficiency techniques.

(4.7)
4.7/5
Career Advancement

Intellectual Development

Critical thinking, organizational skills, and decision-making abilities.

(4.7)
4.7/5

Why people choose MBS Traing Center for their career

Jessica P Founder & CEO, GreenTech Solutions

The Entrepreneurship Workshop was an eye-opener for me. I gained practical insights into business planning and market analysis, which I was able to apply immediately to my startup. Highly recommended!

Michael L Senior Manager, Global Enterprises

I took the Career Advancement course, and it transformed how I approach leadership and communication in my role. The interactive activities and real-world case studies were incredibly valuable.

John S Owner, Urban Retailers

I’ve attended multiple workshops, but the Business Excellence course stood out. The hands-on exercises and expert insights gave me a deeper understanding of how to improve my business operations.

Everything You Need to Know About the Course

Yes! Upon successful completion of the course, you will receive a certificate that demonstrates your mastery of key entrepreneurial skills and knowledge.

The course typically takes 30-40 hours to complete, depending on your pace. The program is spread over 12 modules and can be completed in 3 weeks at 3 hours per week. You can also take the course at your own pace with flexible scheduling.

Yes, this course is designed for aspiring entrepreneurs, small business owners, and professionals transitioning into self-employment. It covers the fundamentals, as well as advanced strategies, to help you at any stage of your entrepreneurial journey.

In this workshop, you will learn how to start, manage, and grow a successful business. Topics include business planning, market analysis, employee management, securing financing, marketing strategies, and business growth techniques.

Yes! Upon successful completion of the course, you will receive a certificate that demonstrates your mastery of key entrepreneurial skills and knowledge.

There are no specific prerequisites. Whether you're new to entrepreneurship or already running a business, this workshop will provide valuable insights and practical tools.

Yes, you will have access to the course materials and resources even after completion, so you can refer back to them as needed.

To enroll, simply visit the course registration page, fill out the form, and select your preferred payment option. You will receive immediate access to the course materials upon enrollment.

We offer a 30-day money-back guarantee. If you are not satisfied with the course within the first 30 days, you can request a full refund.

Yes! The course is designed with flexibility in mind. You can complete the modules at your own pace and choose a schedule that works for you.