Social Media Marketing

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Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits, as well as the risks, of using different social media platforms to reach current and potential customers.

With our “Social Media Marketing” course, you will discover the specifics of how to effectively use social media marketing and its pros and cons.

Course Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.

At the end of this course, you should be able to:

  • Understand different social media platforms
  • Identify audience
  • Monitor and measure performance
  • Consider pros and cons before making decisions