Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.
At the end of this course, you should be able to:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads